Is website speed that important?

Um yeah!

There's no second guessing when it comes to website speed.

The performance of your website efficiency, content and professionalism has a huge impression on your users.

Not to mention if you're selling a product or services it's going to make a BIG impact on sales.

In my last article 7 Benefits of a website analysis 

I briefly talked about how to improve to speed up the performance by compressing your images, but lets dive deeper on what else you can do.


3  Ways you can improve website speed

plastic surgery blog speed

1.Eliminate Messy Code

When it comes to your HTML, CSS and Javascript you want to clean up or eliminate messy code.

What do I mean?

Lets say you had someone create a website for you.  The Web Developer needs to double check their code.

Some things to check for include:

- duplicate content

-extra brackets

-unnecessary line breaks or white space

-redundant code

-any extra indentation

Basically, you just need it nice and lean, so everything runs smoothly.

If your site has multiple CSS style sheets or JavaScript files then make it so everything is combined together to avoid any lag.

However, if you have WordPress you can use this plugin called WP Rocket to combine any files.

To use this plugin just go to the "Static files" tab to check what you want minimized.

It's that easy to boost website speed faster.

    2.  Reduce HTTP Requests

What is an HTTP request?

HTTP stands for hyper text transfer protocol.

Every time someone visits a web page, your browser (Google Chrome, Fire fox, Bing, Yahoo) makes a ping to the web server's host to fetch the web page.  When it sends that request to you, it contains all the content on the web page.  Some of the content it consists include: images, text and video.

Here's the thing...

According to Kissmetrics, 47% percent of consumers expect to have a web page loaded in 2 seconds or less, and 40% of people abandon a website after it takes 3 seconds or more.  Those are some shocking statistics.

The more files you have on your website, the more time it takes to load.  On a common website there's the HTML, CSS, and JavaScript files.

But you can reduce the amount of time it loads.


How to reduce HTTP requests?

Check the amount of HTTP requests your website makes

-Go to Google Chrome Network panel to measure your loading times.

-it basically tells you the timeline of all the files that a browser had to request and transfer to download the page

-it also shows you when it happened which is really cool

Eliminate images that are no value

-examine the images that are too cheesy or dull and dump them

-ask yourself Are they bringing you any value?

-by wiping out useless images, it reduces load time dramatically

Reduce the image file size

-before adding any images to your website, compress the image size

-go to

-upload your images, then it will automatically reduce the file size

-then download your minimized image, it's really easy thus increasing website speed faster!

Combine CSS files

When styling your website, don't have CSS files all over the place.

Instead, create a single CSS stylesheet or SASS in one area.  Don't have your CSS in your HTML because this is a bad practice.

There's not much I can tell you about this because it's pretty straight forward.  Your website speed depends on this!

Make JavaScript asynchronous 

What do I mean?

When a web page loads, it loads from top to bottom.  You want to put all your JavaScript code at the bottom, just before the closing body tag.

In this way, a web page loads faster to your users.

A happy user is a great user experience.


3.  Host videos externally

When you are done with filming a video, the best thing to do is host your video externally.  This can increase your website speed dramatically.

Do you have any ideas?

If you said, "YouTube."  You're right!

By hosting your multi media on another site, it takes the burden off your hosting server by not bombarding it with all these files.

Watch my channel here!  

Read more blog posts:

7 Benefits of a website analysis

How to create a fully responsive website using Bootstrap?

3 SEO Tips: How to optimize Image tags for SEO?

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