Are you a small business?  Well, here's 8 reasons websites make a good investment.

Okay, some of you are..admit it living in the dark ages still yet.  I've talked to some mom and pop stores and friends still kinda relying on word of mouth advertising.

It's great, but is it enough?

In today's tough economy housing keeps rising, taxes keep increasing and food and necessities continue to rise.  Lets face it, life is hard out there.  Imagine if you had to support a family of 4 or 5 people, most likely the husband and wife needs to work.  Unless you are a superstar at your line of work and the demand is high in your area, then you got it made in the shade.

But lets look at reality now, it seems to be a struggle every year.

With that being said, lets keep in mind why having a website would be a fantastic investment for you as a business owner.

8 Reasons why websites make a good investment

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  1. People search for bargains online

Today, consumers have adapted to the cyber market place.  What do I mean?

You won't find me driving from store to store to find a good price.  I believe it's a waste of time and gas to drive to the mall on cold winter days.  It doesn't have to be cold outside or miserable to say the least.  It's just more convenient to shop online for products.  For example, today I shopped for winter boots instead of fighting traffic and going to a crowded mall.  I decided I could find bargain prices and save time by the comfort of my home.  I chose Colombia because I know it's a trusted brand and it's one of my favorite stores that strives on quality.  I scored 50% off of the asking price, which was about $60.  Cool!  All had to do was click to purchase by inputting my credit card information and I was done.  That probably took me about 15-20 minutes to do, which included searching and making a final decision.

According to hubspot.com, statistics show 81% of shoppers do research online before making a purchase (retailing today, 2014).

2.  People shop organically

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You thought organic was about food right?

Well, think again.

Organic means a person goes to Google or a search engine and search for your company or find out a certain subject online.  Google is our friend when you want to find out about anything.  If you want to know about aliens or jokes or whatever, you can find out in a minute.  The internet is like an electronic encyclopedia full of wonderful stuff.  So if someone typed in your website to discover what you were about they can.

Did you know?

Google gets a billion searches per month (Mashable.com)

28% of searches for something nearby results in a purchase (Google, 2016)

78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) (Source: https://www.hubspot.com/marketing-statistics)

So imagine if you were a dentist or a restaurant, people will find your business faster because you happen to have a website.  I know I'm more likely to find a dentist or doctor online quicker if they already have a website.  I can find out where you're located, your hours of operation, what kind of insurance you accept and if you're within 5 miles of my home.

If you're a restaurant it's even better because if I'm hungry for Mexican or sushi I can find you in a minute.  I'll have all these choices of where I get to pick.  For instance, when looking for sushi I like to look at their menu and their hours of operation.  Also, their reviews from other people is very important to me when making a selection.  Customers that have rated the restaurant will tell me if their food is fresh and tasty, if the place is clean and their customer service is excellent.

So yes having a website is a good investment.

3.  Websites are Worth the ROI

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Are you still wondering if having a website will be worth the investment?

Stop rethinking it!

It's only going to hurt you in the long run.

Have you heard about the saying, "If you change nothing, nothing will change."

Remember 80% of consumers are online shoppers (Pew Research Center)

Consumers are constantly comparing products, services and reviews online.  The competition is fierce when it comes to eCommerce.  Also, people like myself are shopping mobile and utilizing the power of social media, such as Facebook, Instagram and YouTube.

YouTube is one of my favorite media platforms to visit to watch videos of testimonials from customers.  It's the one social platform that I utilize for learning about a particular software or technology.

Facebook has been saturated with ads from shoe stores to entrepreneurs and funny videos.  It's a little noisy when you ask me.  Facebook tends to be cluttered with nonsense that I consider a zoo of non essential junk.

I see social media as the trendy visual newspaper.  Nobody reads anymore!  It's sad, but true.

4.  Your Personal Real Estate

Having a personal real estate is a wonderful place. Isn't it?

Do you own a house or rent an apartment? If your answer is yes, you're probably know where I'm going with this.

So think of your website as your personal land or identity.  You can do anything in it basically.  You make the rules in your own personal space.

But you still need to obey the government right, so don't totally go off the deep end.

So what I'm saying is that you can make it pretty, you can blog and you can sell any product or service legally.

Great!  You have an online store and want to sell t-shirts to 20-30 year old males with funny memes, cool awesome!

Go ahead and sell or voice your opinions to the public.  The internet is a world of consumers waiting to buy from you.

5.  It's All About Reviews

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Yup, we love reviews from other customers.  It matters to Americans when we hear that a product got excellent reviews or 5 stars on the rating scale.  In fact, 8 out of 10 Americans shop based off reviews.  That's a whopping 80% of the population!

Also, according to Pew Research Center, 50% of Americans routinely check reviews weekly.  Even though testimonials could be flawed in one way or another, it still influences the consumer anyway.  It all comes down to trust and the quality of the product.  Moreover, if I ask my friend who has similar preferences like me, then I'll believe her/him much better than a stranger online.

For example, going back to purchasing shoes online, but this time I bought it from Macy's.  I read the reviews on this black boots I bought and it read that it was comfortable and lasted a long time.  It also mentioned it had a 4 out of 5 star rating, which was nice.  Based off all the information and the discounts, I purchased the boots right off the bat no questions asked.  From looking at several reviews I was finally convinced to purchasing the shoes.

6.  Websites Saves Time

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Have you heard time is money?

A website is a good investment because it saves time and money.

How?

I remember one time I was sick with the flu and nobody was open because it was late.  So what do I do?

I search online for the nearest doctor that was open.  Oh snap what about urgent care?

Right away I search on Google for the nearest Urgent Care.  Within 2 miles there was a clinic down the street from where I lived.  Thank God I said!

If it wasn't for the internet and their website I don't know what I'll do.  It definitely saved them time and money because I could easily look up the hours, location and their insurance options.  I didn't need to talk to a nurse to make an appointment.  I simply drove down the street.

Actually, they had a form to book appointments online, which was safe and convenient.  More patients equal more money.  And it saved them money from hiring an answering service or additional staff.

Another example could be ordering online for a meal.  Do you hate waiting in line?

Like me I hate waiting for anything.  What if you had a service to order your favorite food online?

If you owned a restaurant like a pizza establishment, you could have your customers pay for something and

then pick it up if they're in a hurry.

It's easy and fast.  And sales can skyrocket to making you more money easily.

But my favorite place to order from is Panerra Bread.  I order on my phone and it's ready in 10 minutes.  The menus are very simple to navigate and payment is made by PayPal, debit card or credit card.  It's great because my food will be ready and waiting for me on the shelf.  No hassle, no lines and nobody to see.  I love it!

Someday I will be making an app for restaurants to have people purchase online, but this won't be for some time.  I will definitely let you guys know when it comes out.

 

7.  Websites are mobile

Do you have a smart phone?

Well, today pretty much everyone has a stylish new Apple 8 or 9 or Samsung note 8.  Everyone loves their phone and you should too.

Today, mostly all websites are seen on mobile phones.  And that itself should make you have bells going off in your head.

Why?

It's where the money is.  Having a responsive website on all major devices, such as desktop, tablets and cell phones is almost required.  Like who creates a website seen only on your desktop, maybe your grandpa?

Some of the major websites are mobile, such as Amazon, Target, Walmart, Best Buy and a whole other sites.  They have adapted to the mobile experience for users in today's age.  People want fast results and easier ways to purchase.   Therefore, mobile is the way to go, so having a website is a good investment.

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8.  Websites are Excellent Marketing Tools

Having a website is a good investment because it's an excellent marketing tool.

I did mention earlier about how your website can be your real estate, which brings me to my next point.

A website can be used as a way to market your products by producing content.  For instance, millions of people like myself blog or write articles to promote a product or service.

Therefore, I'm a Web Developer, so I talk about how websites can be good for your business and make you lots of money.  In addition, you can do different strategies to create sales funnels or promote discounts for your products.  Also, email lists campaigns have been the buzz for the last 10-15 years give or take.  Email marketing is a way to be in front of your potential customers to tell them what you have in store for them if they buy now.

Also, as a Web Developer there has been many cool designs for each industry.  For example, I'm always looking for designs my clients would want and need, such as a medical theme for doctors and dentists and restaurant theme for new or existing owners.

So if you haven't checked out my latest designs do so right now.  Right here. => MY WORK!!!

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I'm going to be dropping some awesome themes pretty soon for WordPress for Doctors, Dentists and expanding to the Restaurant Business.

Leave a comment and share it with your friends!!!

Have a question?  Email me at r.reyes@waetechsolutions.com

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