21 Web Design Tips: How to Design a Website that Attracts Customers

By Roxanne Reyes Digital Strategist and Founder of Wae Tech Solutions

 

21 web design tips How to design a website that attracts customers by Wae Tech Solutions

 

Hey do you want to design a website that attract customers? Then keep reading.

If you have a business and want to create a website that converts and make sales, then you should pay attention to what web design tips I have to offer.

Why?

Because all these tips are backed by research, data, and best practices that worked in the past.

Therefore, I have plenty of credible resources that will help you drive more profits even if you’re a small business, in the medical industry or corporation.

This also applies to people who are looking to update their website, so you have better chances of winning.

The purpose of making this article is to help business owners like yourself succeed, so you can survive as a business.

Yes, I believe it’s about survival because technology changes everyday.

And I want you to adapt to the changes in web design, especially customer driven websites.

Besides we’re after selling our unique products to the right customers, right?

By the way all these references are found at Google Scholar, sited by authors that are experts in their field.

And I want you to apply as much web design tips as possible, so you get the most for your return on investment.

Now, there’s a lot of sources I covered, so lets get started.

 

 

 

Here’s what I will review:

  1. Create a customer centered website
  2. Focus on the importance of good web design
  3. Concentrate on usability
  4. Engage your user
  5. Delay user registration
  6. Website organization and layout
  7. Navigation Should Be Easy
  8. Make Graphics Useful
  9. Have a Purpose
  10. Have a memorable site
  11. Valid Links
  12. Simplicity – is the website easy to understand
  13. Impartial – is the website fair or objective
  14. Credibility – is the information truthful
  15. Reliability – is the website consistent in the design layout
  16. Security – does the website transmit personal information
  17. Loading speed – does the website load fast
  18. Interactive – are the users able to do tasks without no problems
  19. Readability  
  20. Efficiency
  21. Learn-ability
  22. 7 Web Design tips: How to be more interactive with your users
  23. Bonus: 5 Tips to Get Free Website Traffic

 

 

Related Articles: 5 Benefits of a Small Business Website

21  Web Design Tips: How to Design a Website that Attracts Customers

 

  1.  Create a Customer Centered Website

 

Designing with your ideal customer in mind is the key to success.

Remember that mantra “if you sell it online, they will come.” Those days are long gone.

In fact, startups made plenty mistakes of spending lots of money on marketing in order to draw customers to their e-commerce sites.

So what happened?

Unfortunately, that didn’t work. It was a disaster.

It turns out that web design is complex and needs careful planning.

You can’t rush it.

Below are key web design tips that you should focus on to be successful.

 

Keys to focus on when creating a customer centered website: 

  • Construct a website that is easy to use
  • Provide real value up front
  • Plan the most important features to your customer first
  • Have brand trustworthiness
  • Focus on customer satisfaction
  • High performance, high speed website

See diagram below (Reference The Design of Sites by Douglas K. Van Duyne and James A. Landay )

 

 

 

 

2. Focus on the importance of good web design

According to Van Duyne and Landay, by building a website that’s easy to understand and building features that customers can locate on the page is crucial.

This method actually takes less time and money to plan, so it’s worth doing.

In fact, one example of a company undermining customer centered design was IBM.

Years ago IBM found out their website was not working properly by an analysis they performed.

Apparently, the search function was the most used on the site, but there were some issues. They discovered the search function was useless, so people were going to the help page to get assistance instead.

Therefore, IBM listened to their customers and redesigned the whole website to address the help issue.

As a result, just after a week of launching the website, customers stopped relying on the search function, so sales increased by 400 percent.

So do you think there’s a correlation with customer design and planning?

Absolutely!

Web design based on fundamentals and extensive customer research can be a success or failure, according to Van Duyne and Landay.

 

Benefits of good web design

  • Produce better reviews and ratings by customers
  • Build trust with consumers
  • Customers will tell their friends and family
  • Increase overall satisfaction
  • Reduce mistakes by customers in the future
  • Dominate Google search

 

 

 

 

 

3. Concentrate on Usability

 

web design tips digital marketing wae tech solutions

 

Websites should be intuitive and transparent. It should accomplish a certain task, efficiently, fast and effectively.

In other words, your user should be able to find things easily on the page.

If your website is highly complex, then there will be more user errors and nobody will like using your site.

For example, if you have a piece of software make sure it does the tasks correctly. Also, if your website is efficient, for example, your user finishes a task in a certain amount of time, you can tell it’s running efficiently. Moreover, if your site is easy to learn and is memorable, then you have yourself an excellent website.

 

 

3. Engage your User

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As of June 2019, internet users in North America was a whopping 327 million users.  However, Asia top the rest of the world with 2.3 billion users, which is over 50% of the world population. (https://www.internetworldstats.com/stats.htm)

Now because most business to consumer transactions occur online, it’s crucial to engage users.

According to a study, A Literature Review: Website Design and User Engagementthey found 20 elements that were common and had impacted the most in user engagement.

You can also read the total study at that same article, which include some stats.

 

Some elements included:

(1) Organization- how organized is all the information

(2) Content utility – how interesting the content is,

(3) Navigation – how easy it is to navigate,

(4) Graphical representation – the use of icons, colors and multimedia

(5) Purpose – is the website clear for example, educational, personal or commercial

(6) Memorable – is the website easily remembered, will the user be able to return

(7) Valid links – is the links valid

(8) Simplicity – is the website easy to understand

(9) Impartial – is the website fair or objective

(10) Credibility – is the information truthful

(11) Reliability – is the website consistent in the design layout

(12) Accuracy – is the information an accurate source

(13) Security – does the website transmit personal information

(14) Loading speed – does the website load fast

(15) Interactive – are the users able to do tasks without no problems

(16) Strong user control capabilities – does the website allow the users to customize their experiences (example: control the speed to browse the pages)

(17) Readability  – is the information on the site void of errors, misspellings, and grammatical mistakes

(18) Efficiency – can the users find the information quickly

(19) Scan-ability – can the users select the information fast

(20) Learn-ability – how steep is the learning curve for the website

 

4. Delay User Registration

This made so much sense that even I dislike signing up immediately.

Did you ever run into a website that asked you to register at the beginning? How did you feel?

I felt annoyed, so I exited immediately.

According to Neilson Norman Group, they claimed that telling people to sign up too early can turn them away. Instead, you want to hold out until the end and allow them to browse around and develop some trust in the site.

Basically, a new customer is reluctant to give up their personal information, so you don’t want a customer to bounce off your website right away. So hopefully these web site tips makes sense to you.

 

5. Website Organization and Layout

The whole idea of having the best user experience is creating a simple layout. The homepage is should be well thought out because this is the first page a user sees.  If you’re wondering how to design a homepage, here is the breakdown.

 

Homepage Layout Example:

 

 

homepage layout web design tips

 

 

 

6. Create Interesting Content

 

Nobody wants to read a boring article, so make it fun and interesting. In fact, Neil Patel, a digital marketing guru, mentioned 78% of consumers believe that organizations that produce custom content are interested in building relationships. 

According to Optinmonster.com, they mentioned that Tiger Fitness got a 60% returning customer rate by creating video content for their customers.

In a recent study, WordStream claimed that 80% of executives and business owners prefer to learn about a company by reading articles rather than advertisements.

So is content important?

You betcha.

pie chart web design tips

 

 

7. Navigation Should Be Easy

 

When developing a navigation bar on the top of web pages, make sure it’s clear and descriptive. It should be good for the search engines and visitors looking for something.

It should instantly list your products, services and be visible at the top.

Just a pro tip I just recently heard, don’t use the generic navigation bar that everybody uses. Instead, use something that everyone is most likely searching for when they visit your website. That reminds me to take a look at my navigation after this. Orbitmedia

See example below – these web design tips will get your content rocking!

web design tips navigation bar

 

 

8. Make Graphics Useful

When using icons, images and multimedia useful to your visitors. You want to correlate the images and icons with the content you’re trying to explain.

Make it interesting by showing custom charts, tables and data that connect with your content. For example, the charts I created makes the data descriptive and interesting rather than reading a bunch of text.

Here’s some examples below.

 

web design tips graphics

 

 

December stats web design tips

 

 

 

9. Have a Purpose

 

If you’re creating a website, you should have a purpose.

Why are you building a website?

Is it for educational use? To sell something? or Is it personal?

For one thing, I’m educating and selling a service to potential businesses. I’m selling B2B, so I need to make sure to research my customer really well.

The purpose of my website is to educate businesses about web design and digital marketing to increase my reputation through being the expert in my field.

You might be doing something else, such as selling a product or creating a fashion blog. But whatever it is make sure to have a certain purpose because without it you won’t care about it too much.

 

10. Have a memorable site

 

Do you find people returning back to your website? Is your content so good that it covers all the questions they have?

I’m trying to consider as much relevant topics and questions, so it’s the only website they need to go to. I want it to be the one all be all site.

When the article is really good, I tend to bookmark the page and then come back as a reference.

Do you bookmark memorable web pages?

If you do, maybe find out what they’re writing and model that for your articles.

Another helpful hint is to look up sites like quora.com or reddit.com to see what questions people are asking, so you can address them in your post.

Hopefully, I’m answering most of your questions as possible, so you don’t have to look no where else.

 

 

11. Valid Links

 

Build valid links by Wae Tech Solutions

 

Link to relevant sites that talks about your particular topic. Research the topic you want to write about and link to topics that reference data, and quality content based on your niche.

When it comes to linking to resources, it’s crucial because Google looks to them as the expert.

It’s also important to building links to your website.

I know what your thinking, link building takes long.

And building links is not easy, but if you follow these strategies below you’ll eventually get people linking out to you, which builds your rankings.

I’m still working on perfecting this process as time goes on. How to Build links to your website in 2020?

 

So how do you build links to your website? (Use the following strategy then repeat)

  • Pick a topic relevant to your business (Example: website design)
  • Offer advice on the topic based on years of experience
  • Include research on the topic
  • Curate the best up-to-date resources out there citing as you go
  • Publish your article on your blog and newsletter
  • Post to social media outlets to boost additional engagement (Facebook, Twitter and LinkedIn etc.)

 

 

12. Simplicity – is the website easy to understand

 

user friendly example by Wae Tech Solutions

 

The point is to make your website user-friendly.

What do I mean?

Based on several case studies by Web Yodel, they examined the before and after results. I found common aspects that were improved in each site.

 

Common aspects of a user-friendly site include:

  • a mobile responsive website
  • include modern layout
  • re-write content to fit target audience
  • create an intuitive navigation bar
  • implement user-friendly shopping cart
  • use UX design tools for layout
  • perform search engine optimization

 

 

 

13. Impartial – is the website fair or objective

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When writing content, it’s important to be impartial. In other words, don’t judge or have an extreme bias. It’s kind of like the news 20 years ago because they reported on facts rather than hearsay.

Be objective and fair when you’re blogging because it can earn you a lot of credibility.

You’re trying to portray yourself as the expert, so avoid bashing someone, referencing false claims and being bias.

I mean look at the media today. You really don’t know if you should trust them. It looks messy, political and one sided.

Instead, reference data, case studies and experts in your field and you should be okay.

 

14. Credibility – is the information truthful

 

It goes along with being impartial, so I won’t elaborate on this too much.

But where are you getting your reference material from? Is it from science journals? Case studies?

I rather cite case studies and journals that has data to prove a certain test worked.

One source that I just discovered is Google Scholar.

Google Scholar has great resources on text books, authors, professors, and studies from any subject.

I found some data and studies on website development and customer experience. In fact, I have linked to some of their studies in this very article, so feel free to check it out.

 

15. Reliability – is the website consistent in the design layout

 

I’m trying to stay true to this technique more. I believe I evolved over the years, but I’ve got better at it.

My design layout has improved and been consistent now.

I’ve completely changed my website theme to be more modern and user-friendly.

It’s remained consistent and I’m truly happy how I updated my website about a month ago. The performance and readability has gotten easier on the eyes.

The process of searching for a design I was looking for finally came to me after doing a month of soul searching.

It’s like I gave birth to a new baby. It’s a very blue website and I think it turned out very nice. It fits my personality.

 

 

16. Security – does the website transmit personal information

 

In short my answer is no. I’ve kept my website very simple. There’s no personal information given out and there’s nothing that would break security.

I’m not taking in any credit cards and didn’t intend to. And there’s no login and back end database for users.

However, you may want to think about how to secure your website if you want to accept any payments.

For example, if you have a payment gateway system, you want to research the companies before taking in any money.

You don’t want hackers to break in and steal any user information.

My website is static, so nothing personal is given out. Hopefully, these web design tips have helped you out so far.

Therefore, you also want to think about securing user login and password information by using 2 way authentication if you have a portal or login system.

Just a side note about security.

It was interesting that some companies, such as Microsoft and Google want to eliminate passwords forever.

Why?

According to Google, passwords are vulnerable and can be easily hacked. Therefore, many companies like Google and Microsoft are having their employees use keys, fingerprints and eye recognition as a more secure approach.

In fact, you may already be using some of these security measures to login into your devices.

 

 

17. Loading speed – does the website load fast

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When building a landing page or website, you want to consider the loading speed. We tend to look at CTA, visuals, and content hierarchy, but speed is an important factor too says Google.

Why?

People don’t want to wait- in fact, people expect a website to load at least 3 seconds or less.

According to Unbounce, 46% of people say waiting for a page to load is what they dislike the most when browsing the web on mobile devices.

To cut down on loading, compress your images to less than 800kb.

And Delete any pages or images that aren’t utilized to increase loading speed.

Also, according to Akamai, research shows one full second in delay can cause conversion rates to decrease by 70%. Whoa!

Finally, 79% of website shoppers that have trouble with the website performance won’t return to the site to buy again, according to Neil Patel.

Therefore, make sure that your website is running fast, to avoid anyone leaving in the first place.

 

 

18. Interactive – are the users able to do tasks without no problems

 

Whether or not if your a blogger, a publication or a digital agency, always strive to be interactive with your users. I’m going to go over several actionable ways you can implement tasks to get your user to engage with you.

I believe you should always ask for your user to do something to know what their thinking. It’s part of marketing because you have to know what makes them excited or uninterested in the things you’re writing.

It’s true that you learn this technique over time with experience, but why not learn it from the experts first hand. These are one of the best web design tips to implement because you want to provide the best user experience for your visitor that will keep them coming back for more tips.

 

7 Web design tips: How to be more interactive with your users

 

  • 1) Ask for a comment by asking for a comment at the end you get the readers feedback to what they thought about the subject. However, don’t ask for a comment with a pop up box at the beginning, otherwise that will annoy the visitor.
  • 2) Make it a game – by having a visitor leave a comment and providing incentives, such as badges or points, they’re more likely to leave a comment. For example, companies such as Trip Advisor provides badges for reviewing a location on a trip.
  • 3) Quizzes and polls – by introducing quizzes and polls it makes interaction and feedback exciting, which is a break from reading and a great way to learn.
  • 4) Posting user content – this one is huge. By posting user’s content, it makes them feel valued and appreciated that someone cares and listens to their concerns.
  • 5) Have social sharing buttons – by adding social media share buttons it makes people connect with other like minded people. It enables them to share and talk about the product or subject matter, which is great for awareness and brand recognition.
  • 6) Provide internal links – while readers are going through your blog post, they might find a relevant link and click on the title. Therefore, by having internal links, it gets people to learn about you and the subject more.
  • 7) Encourage user feedback – by having people to leave a comment, it encourages others to read their feedback and comment on their statement as well. It’s a great tactic to get readers to engage.

 

19. Readability  

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Is your content readable? Meaning that your article should be free of errors, such as misspellings, and grammatical errors.

You would be surprised of the amount of errors sometimes I see when reading an article. To avoid any issues, proofread your content before publishing it. Also, make sure the images are relevant to your topic, otherwise you would confuse the reader and get them to click on the wrong thing.

 

 

20. Efficiency

 

Can the users find the information quickly?

I have mentioned about the navigation once before in the beginning of this post, but it’s more than finding things at the top. This is one of the web design tips that is crucial to having a highly converting website to attract your customer.

Your website should convey the information to a visitor in a timely manner. A user shouldn’t need to think twice about where to find your services, product page and contact information.

It’s all provided to your users as if you were reading their mind.

I believe people don’t want to think too hard.  In fact, people don’t want to think at all.

Instead, they want everything in seconds rather than minutes, otherwise it will frustrate the user and end up bouncing away from your website.

 

 

 

21. Learn-ability

 

How steep is the learning curve of your website? I didn’t think about this web design tip before, but it makes perfect sense.

Don’t you get annoyed when you expect the links to work and it doesn’t.

Also, all the links are blue, but suddenly a title is blue and it’s not a link.

What about linking to a page that’s out of service?

Those issues gets me frustrated because I expect some things to work like it should.

Sometimes you expect the logo to be clickable or prices to be there and if it’s not then I think they’re hiding something.

Therefore, make sure your user has an easy time learning and getting around your website, otherwise they will exit out in a second.

 

 

Conclusion

 

I know this was a lot to take in, but try to implement these web design tips one by one to build the best website for yourself. I want you to attract the right customers with the correct tactics.

This is something that will take careful planning and thought, so don’t rush into it. Make sure to create some KPI’s and goals in the beginning, so you’re not striving after the wind. Also, tell me which web design tips you liked the best and will choose to do right away.

I want to hear from you.  Please leave me a comment below, so I can respond to you.

And of course, if you need my agency to help you build a website contact me here.

 

Bonus: 5 Tips to Get More Free Website Traffic

 

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Thanks for reading! Stay tuned for more web design tips!

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