21 Web Design Tips: How to Design a Website that Attracts Customers
Create a Customer Centered Website
Designing with your ideal customer in mind is the key to success.
Remember that mantra “if you sell it online, they will come.” Those days are long gone.
In fact, startups made plenty mistakes of spending lots of money on marketing in order to draw customers to their e-commerce sites.
So what happened?
Unfortunately, that didn’t work. It was a disaster.
It turns out that web design is complex and needs careful planning.
You can’t rush it.
Below are key web design tips that you should focus on to be successful.
Keys to focus on when creating a customer centered website:
Construct a website that is easy to use
Provide real value up front
Plan the most important features to your customer first
Have brand trustworthiness
Focus on customer satisfaction
High performance, high speed website
See diagram below (Reference The Design of Sites by Douglas K. Van Duyne and James A. Landay )
2. Focus on the importance of good web design
According to Van Duyne and Landay, by building a website that’s easy to understand and building features that customers can locate on the page is crucial.
This method actually takes less time and money to plan, so it’s worth doing.
In fact, one example of a company undermining customer centered design was IBM.
Years ago IBM found out their website was not working properly by an analysis they performed.
Apparently, the search function was the most used on the site, but there were some issues. They discovered the search function was useless, so people were going to the help page to get assistance instead.
Therefore, IBM listened to their customers and redesigned the whole website to address the help issue.
As a result, just after a week of launching the website, customers stopped relying on the search function, so sales increased by 400 percent.
So do you think there’s a correlation with customer design and planning?
Web design based on fundamentals and extensive customer research can be a success or failure, according to Van Duyne and Landay.
Benefits of good web design
Produce better reviews and ratings by customers
Build trust with consumers
Customers will tell their friends and family
Increase overall satisfaction
Reduce mistakes by customers in the future
Dominate Google search
3. Concentrate on Usability
Websites should be intuitive and transparent. It should accomplish a certain task, efficiently, fast and effectively.
In other words, your user should be able to find things easily on the page.
If your website is highly complex, then there will be more user errors and nobody will like using your site.
For example, if you have a piece of software make sure it does the tasks correctly. Also, if your website is efficient, for example, your user finishes a task in a certain amount of time, you can tell it’s running efficiently. Moreover, if your site is easy to learn and is memorable, then you have yourself an excellent website.
As of June 2019, internet users in North America was a whopping 327 million users. However, Asia top the rest of the world with 2.3 billion users, which is over 50% of the world population. (https://www.internetworldstats.com/stats.htm)
Now because most business to consumer transactions occur online, it’s crucial to engage users.
Basically, a new customer is reluctant to give up their personal information, so you don’t want a customer to bounce off your website right away. So hopefully these web site tips makes sense to you.
5. Website Organization and Layout
The whole idea of having the best user experience is creating a simple layout. The homepage is should be well thought out because this is the first page a user sees. If you’re wondering how to design a homepage, here is the breakdown.
Homepage Layout Example:
6. Create Interesting Content
Nobody wants to read a boring article, so make it fun and interesting. In fact, Neil Patel, a digital marketing guru, mentioned 78% of consumers believe that organizations that produce custom content are interested in building relationships.
In a recent study, WordStream claimed that 80% of executives and business owners prefer to learn about a company by reading articles rather than advertisements.
So is content important?
7. Navigation Should Be Easy
When developing a navigation bar on the top of web pages, make sure it’s clear and descriptive. It should be good for the search engines and visitors looking for something.
It should instantly list your products, services and be visible at the top.
Just a pro tip I just recently heard, don’t use the generic navigation bar that everybody uses. Instead, use something that everyone is most likely searching for when they visit your website. That reminds me to take a look at my navigation after this. Orbitmedia
See example below – these web design tips will get your content rocking!
8. Make Graphics Useful
When using icons, images and multimedia useful to your visitors. You want to correlate the images and icons with the content you’re trying to explain.
Make it interesting by showing custom charts, tables and data that connect with your content. For example, the charts I created makes the data descriptive and interesting rather than reading a bunch of text.
Here’s some examples below.
9. Have a Purpose
If you’re creating a website, you should have a purpose.
Why are you building a website?
Is it for educational use? To sell something? or Is it personal?
For one thing, I’m educating and selling a service to potential businesses. I’m selling B2B, so I need to make sure to research my customer really well.
The purpose of my website is to educate businesses about web design and digital marketing to increase my reputation through being the expert in my field.
You might be doing something else, such as selling a product or creating a fashion blog. But whatever it is make sure to have a certain purpose because without it you won’t care about it too much.
10. Have a memorable site
Do you find people returning back to your website? Is your content so good that it covers all the questions they have?
I’m trying to consider as much relevant topics and questions, so it’s the only website they need to go to. I want it to be the one all be all site.
When the article is really good, I tend to bookmark the page and then come back as a reference.
Do you bookmark memorable web pages?
If you do, maybe find out what they’re writing and model that for your articles.
Another helpful hint is to look up sites like quora.com or reddit.com to see what questions people are asking, so you can address them in your post.
Hopefully, I’m answering most of your questions as possible, so you don’t have to look no where else.
11. Valid Links
Link to relevant sites that talks about your particular topic. Research the topic you want to write about and link to topics that reference data, and quality content based on your niche.
When it comes to linking to resources, it’s crucial because Google looks to them as the expert.
It’s also important to building links to your website.
I know what your thinking, link building takes long.
And building links is not easy, but if you follow these strategies below you’ll eventually get people linking out to you, which builds your rankings.
When writing content, it’s important to be impartial. In other words, don’t judge or have an extreme bias. It’s kind of like the news 20 years ago because they reported on facts rather than hearsay.
Be objective and fair when you’re blogging because it can earn you a lot of credibility.
You’re trying to portray yourself as the expert, so avoid bashing someone, referencing false claims and being bias.
I mean look at the media today. You really don’t know if you should trust them. It looks messy, political and one sided.
Instead, reference data, case studies and experts in your field and you should be okay.
14. Credibility – is the information truthful
It goes along with being impartial, so I won’t elaborate on this too much.
But where are you getting your reference material from? Is it from science journals? Case studies?
I rather cite case studies and journals that has data to prove a certain test worked.
One source that I just discovered is Google Scholar.
Google Scholar has great resources on text books, authors, professors, and studies from any subject.
I found some data and studies on website development and customer experience. In fact, I have linked to some of their studies in this very article, so feel free to check it out.
15. Reliability – is the website consistent in the design layout
I’m trying to stay true to this technique more. I believe I evolved over the years, but I’ve got better at it.
My design layout has improved and been consistent now.
I’ve completely changed my website theme to be more modern and user-friendly.
It’s remained consistent and I’m truly happy how I updated my website about a month ago. The performance and readability has gotten easier on the eyes.
The process of searching for a design I was looking for finally came to me after doing a month of soul searching.
It’s like I gave birth to a new baby. It’s a very blue website and I think it turned out very nice. It fits my personality.
16. Security – does the website transmit personal information
In short my answer is no. I’ve kept my website very simple. There’s no personal information given out and there’s nothing that would break security.
I’m not taking in any credit cards and didn’t intend to. And there’s no login and back end database for users.
However, you may want to think about how to secure your website if you want to accept any payments.
For example, if you have a payment gateway system, you want to research the companies before taking in any money.
You don’t want hackers to break in and steal any user information.
My website is static, so nothing personal is given out. Hopefully, these web design tips have helped you out so far.
Therefore, you also want to think about securing user login and password information by using 2 way authentication if you have a portal or login system.
Just a side note about security.
It was interesting that some companies, such as Microsoft and Google want to eliminate passwords forever.
According to Google, passwords are vulnerable and can be easily hacked. Therefore, many companies like Google and Microsoft are having their employees use keys, fingerprints and eye recognition as a more secure approach.
In fact, you may already be using some of these security measures to login into your devices.
Therefore, make sure that your website is running fast, to avoid anyone leaving in the first place.
18. Interactive – are the users able to do tasks without no problems
Whether or not if your a blogger, a publication or a digital agency, always strive to be interactive with your users. I’m going to go over several actionable ways you can implement tasks to get your user to engage with you.
I believe you should always ask for your user to do something to know what their thinking. It’s part of marketing because you have to know what makes them excited or uninterested in the things you’re writing.
It’s true that you learn this technique over time with experience, but why not learn it from the experts first hand. These are one of the best web design tips to implement because you want to provide the best user experience for your visitor that will keep them coming back for more tips.
7 Web design tips: How to be more interactive with your users
2) Make it a game – by having a visitor leave a comment and providing incentives, such as badges or points, they’re more likely to leave a comment. For example, companies such as Trip Advisor provides badges for reviewing a location on a trip.
3) Quizzes and polls – by introducing quizzes and polls it makes interaction and feedback exciting, which is a break from reading and a great way to learn.
4) Posting user content – this one is huge. By posting user’s content, it makes them feel valued and appreciated that someone cares and listens to their concerns.
5) Have social sharing buttons – by adding social media share buttons it makes people connect with other like minded people. It enables them to share and talk about the product or subject matter, which is great for awareness and brand recognition.
6) Provide internal links – while readers are going through your blog post, they might find a relevant link and click on the title. Therefore, by having internal links, it gets people to learn about you and the subject more.
7) Encourage user feedback – by having people to leave a comment, it encourages others to read their feedback and comment on their statement as well. It’s a great tactic to get readers to engage.
Is your content readable? Meaning that your article should be free of errors, such as misspellings, and grammatical errors.
You would be surprised of the amount of errors sometimes I see when reading an article. To avoid any issues, proofread your content before publishing it. Also, make sure the images are relevant to your topic, otherwise you would confuse the reader and get them to click on the wrong thing.
Can the users find the information quickly?
I have mentioned about the navigation once before in the beginning of this post, but it’s more than finding things at the top. This is one of the web design tips that is crucial to having a highly converting website to attract your customer.
Your website should convey the information to a visitor in a timely manner. A user shouldn’t need to think twice about where to find your services, product page and contact information.
It’s all provided to your users as if you were reading their mind.
I believe people don’t want to think too hard. In fact, people don’t want to think at all.
Instead, they want everything in seconds rather than minutes, otherwise it will frustrate the user and end up bouncing away from your website.
How steep is the learning curve of your website? I didn’t think about this web design tip before, but it makes perfect sense.
Don’t you get annoyed when you expect the links to work and it doesn’t.
Also, all the links are blue, but suddenly a title is blue and it’s not a link.
What about linking to a page that’s out of service?
Those issues gets me frustrated because I expect some things to work like it should.
Sometimes you expect the logo to be clickable or prices to be there and if it’s not then I think they’re hiding something.
Therefore, make sure your user has an easy time learning and getting around your website, otherwise they will exit out in a second.
I know this was a lot to take in, but try to implement these web design tips one by one to build the best website for yourself. I want you to attract the right customers with the correct tactics.
This is something that will take careful planning and thought, so don’t rush into it. Make sure to create some KPI’s and goals in the beginning, so you’re not striving after the wind. Also, tell me which web design tips you liked the best and will choose to do right away.
I want to hear from you. Please leave me a comment below, so I can respond to you.
And of course, if you need my agency to help you build a website contact me here.
Bonus: 5 Tips to Get More Free Website Traffic
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