According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch, 2016)
To get a better understanding of what is SEO and why is it important, lets take a closer look at what is SEO?
What is SEO?
According to Wikipedia, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Let me explain:
Imagine you are looking for a chocolate chip cookie recipe. You type the words in the Google search engine, “chocolate chip cookie recipe.” Out comes at least 2 million recipes.
However, if you’re the author of that recipe you want people to be able to find your recipe in Google on the first page. The trick is to perform search engine optimization on your article and let the magic happen.
To give you a better idea on how search works, here’s a short video from Google.
3 Tips to better SEO Guide:
SEO Guide: Content
Be sure to produce thought provoking and excellent content.
I mention thought provoking because you need to put a lot of effort in your articles. Get readers interested in what you’re saying. Do lots of research on your topic and include: case studies, and statistics to prove your points. Select exciting headlines and put some curiosity while you’re writing it.
A great example is:
How to’s – How to start a business with no money?
Curiosity – Who’s the richest person in the world in 2017?
Tips – 3 Tips to Organize a Business Plan
Google experts believe that having high quality content makes or breaks your ranking of your blog or website. Thus, Google has crawlers to search out content that is relevant to what you’re saying, so be sure to really put some thought and effort into your article.
Also, doing keyword research is the first thing you should do before writing any article.
For example, my keyword is ‘SEO Guide.’ I want to put the keywords ‘SEO Guide’ in my article as much as possible.
You want to make sure your keywords are being searched by people in any search engine, such as Google, Bing, and Yahoo. If there’s a high amount of people searching for ‘chocolate chip cookies’ then you’ve most likely hit the jackpot.
If nobody is hardly searching for your keyword, then it’s time to pick another subject.
There are 2 broader categories of SEO: on-page SEO and off-page SEO.
On-page SEO concerns all of Google’s ranking factors that are determined by directly looking at the page you try to optimize, such as headlines, content and page structure.
That’s why you need to do both on-page SEO and off-page SEO.
We’ll take a look at on-page SEO first.
2. SEO Guide – Know the Different HTML Tags
You don’t really need to be an expert to learn HTML. Just learn the basics and you’re set. Get the free HTML cheat sheet here.
Title tags are the online equivalent of newspaper headlines. They are what shows up in the tab of your browser when you open a new page.
The HTML tag used for them is called title, but in case of blogs it often becomes an h-1 tag, which stands for heading of the first order. When doing an article in WordPress, it will automatically turn the heading into a h-1 tag, but to make sure you can always inspect the element by right-clicking on you mouse and selecting inspect element.
The h-1 tag should be used once in your title in every page to tell Google the subject of your article.
The h-2 tag should be used for each subheading with using your keyword in any h-2 tag to divide up each subheading. For instance, if you are talking about Yoga then it should be like this:
Yoga Health benefits (h-2)
Yoga Stretching (h-2)
How to do Yoga at Home? (h-2)
This way the subheadings will be easier for users and Google to read your article.
If you’re like, Google reads? Yes, it does trust me.
The purpose of a meta-tag is to have someone click on your link. It’s a description of your website or article that gets you interested.
An idea of a really good description includes:
a call-to-action: Learn more, Get it now! or Try it for free!
I believe a well-organized article would be sound in a respects. Much like great architecture.
What do I mean?
Okay, this part could sound a bit nerdy, but I will make it sound super easy to understand.
Basically, you need to make your website or blog to have the best user experience possible. Make it easy for people to navigate through your website and article by having links related to your posts, have fast loading times, and being mobile friendly.
Isn’t it annoying when the page doesn’t load fast enough? or How about the website is partially cut off on your cell phone? Not cool right?
Believe it or not, you will have people bouncing off your page so fast if your pages doesn’t load fast enough.
Crawl baby Crawl
I didn’t mean to sound gross, but….
Those spider crawlers need to go through your article. All this means is to have some links throughout your article, so it makes Google crawlers to navigate through your masterpiece nice and easy.