[2020 Guide] How Digital Marketing Can Help Your Business


No time to do digital marketing?  Feeling Stagnant in your business? Have you looked into hiring a digital marketing agency, but can’t decide where to go or who to trust?

Today, we are bombarded with different options to market our business.  We have postal mailing, billboards, newspapers, commercials, and now digital marketing.  Sometimes we get confused and wonder which ones have the most impact on our ROI or return on investment.

I’m here to tell you in this 2020 guide that everything is going to be alright.  Basically, I’m going to answer as much questions you have or that’s commonly asked, so you can feel relieved.

Hopefully when you get through reading this guide, I can help you decide and come to a conclusion that it’s not that bad.

I personally believe that if someone buys a product or service they want to make sure they have their moneys worth.  I completely understand your situation.  That’s why at Wae Tech Solutions we offer a low risk 30 days money back guarantee, which means if you’re not satisfied, we refund your money.  That’s why we are committed to 100% customer satisfaction.  Obviously we are going to try to make things right for you, so I encourage you to look into hiring a digital marketing agency to take care of your advertising needs.


What is Digital Marketing?

digital marketing agency buffalo
Building brands to dominate cross channel communications to drive sales and get high qualified leads.

Digital marketing is actually marketing goods and services through digital technologies.  It also includes marketing products or services through mobile phones, websites, and display advertising.

You’re probably used to the traditional mediums of advertising, such as newspapers, magazines, television, billboards, buildings, or buses plastered with ads on a board somewhere.  That’s the old way of advertising, although I’m not saying it’s not effective.  It’s still highly utilized and highly effective.

Now there’s a more sophisticated way of advertising, which is done digitally on the internet.

At Wae Tech Solutions, we offer digital marketing through SEO, pay per click, social media, targeted content on your website that is displayed and seen by thousands of people.  This way of advertising is far more lucrative and valuable to get targeted traffic.  You can simply pick and choose who you want to see your ad and when you want them to see your ad.

I just call this really smart advertising.  I never thought in a million years it would come to this.


How a digital marketing agency works?

A digital marketing agency provides a steady and reliable source to increase your return on investment.  They focus on quantitative results by bringing in highly skilled people.  A typical agency would include: a strategist, consultants, and creatives.  However, there’s also people that are knowledgeable in multiple areas that are experts in web design and digital marketing. As a result, there’s many reliable sources available that will educate you in a specific area that you want to learn.

Traditional advertising isn’t really measurable.  In other words, there’s no data to see who opened your mail for your offering.  In addition, we don’t know if your television ad was worth it unless hundreds of people called you throughout a period of time.  It’s just not it doesn’t work, but we can’t see the data behind it except when you ask someone.


What does a digital marketing agency offer?

build trust with clients, digital marketing agency

When it comes to their services this is what a typical agency offers:


  1. Search engine optimization

    • Enterprise SEO
    • Local SEO
    • Ecommerce SEO
  2. Social media marketing

    • Facebook marketing
    • Twitter marketing
    • Instagram marketing
    • LinkedIn marketing
  3. Paid marketing

    • Google Ad Words
    • Bing Ads
    • Re-marketing ads
    • Social media paid ads
  4. Copywriting & content marketing

    • SEO copywriting
    • Blogging
    • Guest posting

  5. App store optimization

    • Android, Iphone – Google play



How a Digital Marketing Agency can grow your small business?

digital marketing agency

Scale your business by seeing metrics that work for your business.  Sometimes it’s so hard to judge, which KPI’s work for you.  Your digital marketing agency are experts at looking for these details.  They’re trained to look at who’s spending the most time on your website, what pages are getting viewed the most and what actions users are taking.

7 Website Strategies to get Higher Conversions for businesses

Increase Revenue 

Marketing agencies are fantastic when it comes to getting your money worth.  For instance, they help you increase traffic to your website, help people find your business, help people learn about your products and services and can contact your customers for you.

Also, digital agencies are great for your return on investment because it actually costs less money to do it.


Attracts Qualified Leads

Digital agencies target people who are already looking for your business, which therefore attracts qualified leads.

Therefore when people are learning about your business from your website or ad, they’re more likely to convert into customers.

Finally, when small business digital agencies are utilized, they don’t waste your money on people are not a good fit for you.  They target a specific audience that is your ideal customer.


They Build up brand recognition and loyalty

Agencies know what messages to use and how to connect with your customers.  They recognize what tools to use to reach them and the right time to use them.  It’s all about timing, strategy and action.  Your agency would notice and understand your customers on a deeper level in order to increase conversions.  After all the main goal of your business is to increase sales, maintain customer relationships, and brand awareness.


Maintain customers and get new customers

Obviously getting new customers is always important, but what about maintaining customers.  While keeping your brand in check, building relationships with new and old customers is crucial to any business.  Any agency would concentrate in this area to keep your business successful.


Having 24/7 marketing available

With the ever changing world of technology, digital is always going to be king when it comes to advertising.  The reason why I say this is true because we have billions of people on the internet everyday.  People love to gaze at their cell phone and look at their Facebook profile and news feed to see what’s going on in their community or what their friend did on the weekend.  It’s amazing to see how the internet has grown throughout the years.

We have a lot of mediums to choose from.  For social networking we have Facebook, Instagram, and Twitter.  For business to business networking we have LinkedIn.  Normally we are checking our phone 10 times per day.  When we have a meeting, we can schedule an appointment.  If we’re hungry we get on Grubhub to order from our phone.

Just imagine if your business is on Google how much inquiries you can get.  Better yet if your business is on the first page of Google how much clicks you can generate.  More clicks means more sales.


Produce strategies to increase ROI

Digital marketing agencies are great at producing strategies to increase ROI.  Recall when I explained how it can mean to keep track of your performance.  They can actually tell what’s working and what’s not working for you.  A digital marketing agency are masters to keep a steady flow of traffic coming to your website and running ads to capture leads.

Therefore, consider a digital marketing agency, such as Wae Tech Solutions to propel you in the right direction to increase sales and leads for your business.




Related article:  Website Design Buffalo NY | Responsive Local Web Design



How Digital Marketing help Dentists?


dental web design, digital marketing agency


Working with dentists is a pleasurable experience.  We can give you the same excellent service we give any other business that comes to us.  Having a digital marketing agency work with you can bring immense results.  Have an evaluation and consultation done to give you an insight what will be best for you and your business.

We offer a dental website, content management, laser targeted content, SEO, social media management, Google Ads, and tracking to get you the best return for your investment.

Contact us today 716-420-5266 or complete our form to schedule an appointment.



How a Digital Marketing Agency can help Doctors

doctors office digital marketing agency for doctors

Are you a physician that needs help generating new patients?  We deal with family care practices, pediatricians, plastic surgery, pain management, gynecology, chiropractic and integrated practitioners. Don’t worry if you didn’t see your specialization here because we can manage all types expertise of the health care industry.

We offer services to maintain old patients and help you increase leads to get new patients.  The way we do this is by producing highly targeted content and digital marketing campaigns on several channels, such as Google Ads and Facebook.  In addition, we measure and track KPIs key performance indicators to get you the best results.  We want you to see results, so we keep a report of what is happening daily, weekly and monthly.


How to measure a Digital Marketing Agency success?


That’s a good question. Performance that get results is what we’re after here.  When we hire anyone, we expect them to deliver 100%.  Just imagine if you hired an agency and they failed to meet a deadline.  That could be detrimental to your business and ruin your reputation as a business owner.  We don’t want that.  So how can we measure success?


What to look for in a digital marketing agency performance?

digital marketing sales

Multi-channel expertise – No matter if they’re experts in search engine optimization, affiliate marketing, social media, or other paid advertising, businesses rely heavily on results for driving leads, sales and traffic for them.  These channels aren’t the same, so having a partner that understands multi-facets of marketing with a track record will help you get results fast.

Brand protection – When working with a digital marketing agency you want to make sure they understand your brand.  For example, if an agency started advising Ralph Lauren to slash their prices it would hurt their brand.  It would cause massive confusion for consumers and their sales would plummet. Thus, causing their brand to be down graded from a high end high quality brand to a low end degradable brand.

Strategy – Do you want your brand to grow? You actually want an agency to think outside the box and go beyond Google Ads or social media.  When it comes to bigger profits, you need someone to bring life and different approaches to grow your company.  Therefore, when you hire experts in an agency then you’re able to grow in volumes.


Is Hiring a Digital Marketing Agency right for you?


While growing your business is a challenge, hiring a digital marketing agency can be the right choice for you.  At Wae Tech Solutions, we are a performance based agency that concentrate on getting you results.  Driving traffic, getting leads and increasing sales for your business we believe is the best way to raise your profits.  If you’re interested in learning more how we can help you, please contact us.


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